Our core values:
- Health- We want to inspire health on a holistic (mind, body and spirit) level in our members, employees, and the community.
- Happiness- We provide a happy workplace, inspire happiness in others, and enjoy our service to our members.
- Education- This is the basis for change and freedom. We believe knowledge is power and therefore work to continually empower our staff, our government, our industry, our community, and our members.
- Industry Leadership- We model professionalism, compassion, and integrity for our industry as leaders.