A Therapeutic Alternative was founded in 2009 by medical cannabis patient’s rights advocates.  Providing a high quality product and service to our members has been a driving passion behind our company for almost a decade. 

Our core values:

  • Health- We want to inspire health on a holistic (mind, body and spirit) level in our members, employees and the community.
  • Happiness- We provide a happy workplace, inspire happiness in others and in turn enjoy our service to our members.
  • Education- This is the basis for change and freedom.  We believe knowledge is power and work to continually empower our staff, our government, our industry, our community and our members.
  • Industry Leadership- We model professionalism, compassion and integrity for our industry as leaders. 

Our Team

ATA’s staff is comprised of kind, professional and knowledgeable individuals. Our staff strives to provide compassionate care along with medical knowledge.  We hold regular continuing education classes so that our staff is always up to date on emerging scientific information. 

Our various education classes are taught by our education coordinator or our expert guest speakers. Education topics include:

  • Human Anatomy 
  • Organ Systems Overview
  • Common Illnesses and Disorders
  • Patient Privacy and Bedside Manner “Putting Patients First”
  • Endocannabinoid System
  • Cannabinoids
  • Terpenes
  • History of Cannabis
  • Cannabis Laws and Legal Compliance
  • Products, Administration Techniques and Dosage
Sign up for our newsletter for updates and to get a behind the scenes look at what topics our employees are learning at our classes.
For employment opportunities please email your resume to our Human Resources Manager at ATAHumanResourcesManager@gmail.com


We are located in the medical district of Midtown Sacramento within a block of Business Hwy 80. We have an A.D.A. lift on our front porch for easy access for all memebers. Our parking lot is located directly in the back of the building or free street parking is available, Please do not park in either of our neighbor's lots.

A Therapeutic Alternative Featured News Articles

A Therapeutic Alternative has been a flagship example for cannabis retail in the Sacramento area for many years. We often open our doors and give tours to policy makers and government officials. As a leader in the regulated cannabis market, A Therapeutic Alternative is often highlighted in the news, delivering the latest information in cannabis education and advocacy. Click below to read our featured news articles. 


A Therapeutic Alternative is a member of a variety of organizations and groups. We believe in the power of community to enact change and collaborate with others. Our voice is louder together. We encourage you to click the link below to find out more.